Individual UX Hackaton | Mascha Portfolio

HACKATHON SIEMENS

This UX Hackathon was created through the collaboration of Siemens and Digital Ideation HSLU. Our Team is proud to announce to have been chosen as the winning team.

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OBJECTIVE

To develop a problem definition and solution approaches on the topic of "User Experience and incentives for time-balanced charging processes of electric vehicles in work and leisure contexts".

OUTCOME

Definition of concepts and visualization of new ideas in the defined topic area.
Definition of relevant target groups, contexts of use, identification of needs and possible incentives. Outline possible solutions.

PROCESS

We started our project with a User centric approach, addressing the part of human interaction and communication, between each other and devices.

Ideate

Mindmap

Sketch

Conceptualize

User Journey

Feedback

Define

Personas

Scenarios

User Flow

Discover

3 Expert Interviews

User Interviews

Competitive Analysis

Understand

Briefing

4Ws Problem Canvas

Qualitative Research

Brainstorming

Role in team of three

UX Researcher

Time span

3 days

PAIN POINTS

The problem that occurs in the current charging process is the lack of transparency between stations and users as well as in between users. This can occur in regular problems in a feature that is used routinely and is expected to be seamless by the user.

Energy

Stealing electricity from others
Weather affects battery
Planning for long-haul routes
Charge not exceeding 80%

Communication

No communication between battery and charging station
No reservations possible

Payment

No transparent prices
No uniform payment method

USER PERSONA

User personas are archetypical users whose goals and characteristics represent the needs of a larger group of users. It helps to synthesize user data and research to a bit, for a better visualisation of the user group's needs.

Who:

For the average motorist who often needs public charging stations (as at work or at malls).

What:

Create a more understandable and successful charging experience.

SCENARIO

Jacob wants to spend a day shopping with his children and leaves his Ford at 10 o'clock in the car park to recharge. When he gets back in three hours , he wants his car to have enough battery to drive home. Because his children are there, he doesn't have time to check if the car is still charging, or to stop the process when he has enough battery.

PERSONALITY